Bio
With over 25 years of experience in the short-term rental and property sector, Lisa Roads has worn every hat in the industry, from property investor and owner, to full-service property manager and now respected consultant, educator, and international speaker.
After scaling her own management company in Cyprus to 175 properties and successfully exiting the business, Lisa now helps property managers and business owners build resilient, profitable, and sale-ready companies.
Her strategic frameworks focus on branding, direct bookings, operational efficiency, and long-term growth.
Lisa is also the founder of the Women in Short-Term Rentals community, a global initiative dedicated to elevating and amplifying the voices of women in the sector.
Through retreats, masterminds, and events, she champions female leaders, fostering collaboration, confidence, and sustainable business growth.
At the heart of Lisa’s work is a passion for helping others succeed, ensuring today’s STR professionals are empowered to thrive, scale, and shape the future of the industry.
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